Why do people buy drills?
To make holes, of course.
Why should I do business with you right now?
Can you easily answer that question?
When I ask small business owners to tell me the advantages of doing business with them, I usually get a list of features.
Usually goes something like this:
- We have more experience
- We’ve been in business longer
- Excellent customer service
- Low prices
When it comes to selling your products and services more effectively, you need to help people see the benefits they’ll actually get from doing business with you.
What is the benefit of having more experience? Perhaps it’s that the job will get done right the first time.
Selling Phones With Magic…
What’s the number one selling phone in the world right now? That’d be the Apple iPhone. Of course, if you’ve ever watched an iPhone commercial you’ll notice that they rarely ever go into the features of the phone.
For example, most iPhone users could tell you how big of a processor is in the machine or anything about the camera on it. They don’t care how much RAM is in it.
They care about the experience. They’re absolutely fanatical about it… features be damned – they’re just there to serve up the desired experience.
When Apple came out with Facetime, their video conferencing feature, they didn’t go into details about the camera resolution and how it worked over a wi-fi network or any of that…
They did this:
Sure beats the pants off a list of features, eh?
So… I’ll ask you again, why should I do business with you right now?
Want help figuring it all out? Call (414) 376-5545.